Reflecting Desire: Understanding Website Visitors' True Needs

Reflecting Desire: Understanding Website Visitors' True Needs
What do visitors to your website want? The answer lies on the surface. They don't want anything from you, they want to solve their problem or need. Whether he does it with you or not, he doesn't care. What a drama.
We have less than two seconds for him to realise whether "this is what I want" or not. In other words, he has to see his reflection in the first block of your page. Well, it's like if you look in a mirror and don't see your reflection right away, you decide that the mirror is rubbish and you need to find another one.

Let's continue with the mirror analogy (as if you were a visitor to the site).
So you looked in the mirror and saw your reflection.

Now what?

- And then you start to look at your reflection, and at this point it is extremely important to you that:
{a quality mirror}
{good lighting around}
The last thing you need is a giant sticker from the mirror retailer and a rant about how cool it is.

So we figured out that when people look at your site, they immediately realise that this is where their problem or need is going to be solved. And then they start looking deeper.

Quality mirror

This is the content of the site (textual, visual). The better we polish it, the clearer the reflection will be.

Clean mirror

This is what helps to study the content of the site with ease and even pleasure. The design is responsible for this (arrangement of different objects in the right places and proportions).
Leonardo Da Vinci's golden section. - Old Da Vinci was no fool.

Good lighting

This is a script for presenting information in a way that is interesting to the reader. "Interesting" in our case is not so much in the context of entertainment, but rather in the sense of problem solving. You know, like when we sit down to watch a film and in one case we fall asleep after 20 minutes, and in another we watch until the end.
The information on the site is divided into semantic blocks, arranged in a strict order, so that at some stage of the study of the site, the visitor performs the action that you expect him to perform (call to action).

Buy a mirror

When you go into a shop to buy a damn mirror, you pay attention to the look, the size and... the price. It's strange not to see the price of a product in a shop, isn't it?
However, many websites are guilty of this.
We should be a bit smarter and more respectful of the potential buyer. In short, we publish prices.
This is my personal vision and I stick to it in my work. What about you?
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